Sunday, 14 November 2010

Issues, values and theories

Media effects
The influence of mass media on public opinion and official government reaction, and thus even on public policy.

Ownership and control
Who controls and owns the media? Who is creating the texts within the media and what control do they have and carry out.

Regulation and censorship
The control and cover up of media texts and images within media. Rules that are applied.

Media technology and the digital revolution – changing technologies in the 21st century


Laura mulvey

Hypordermic needle

Cultivation theory

Copycat theory

Uses and gratification

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