Monday 21 February 2011

Advert analysis



sentimental music
slow paced
no real effects, blunt cuts
disappointed face of actor
body shots
disbelief of body
range of shots- medium long and close
zoom out to reality
slogan and company name with website at the end - overlay video




shows story of sufferer- not eating, excersise, trying on clothes not happy,
no signs of happiness
several scenes infront of mirror
voiceover- few words near the end
shot types- long, close, slow pans,
slow sentimental music- scenes follow tempo and cut to music
title screen with company name(with tagline), website and phone number

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